2016 - Official launch under Ventures Dash LLC with the hope of becoming an official NGO within three years

2013 - Qudua becomes a small standalone project aimed to help raise awareness on parenting and child safety within our local community.

2011 - Norshek and Nabil started a small print magazine called TRUinc with a small segment called Qudua that sheds light on issues that need awareness through photography.

our leadership team

mission & vision

No need is too small and no voice is too quiet to be heard. We will devote the time and energy necessary to educate, advocate and feed.

We always wanted to make an impact but never really knew how to start. When we started Qudua it was supposed to be a short-term commitment, but it became a life-long journey. I'm so fortunate to be able to impact the lives of others, all while partnering with some of the most passionate and driven people on the globe.

Our founders

Let’s ensure a better future for our children



Sara Rifaat

​​Her passion for art and design and drive to help others inspires everyone around her.

Working on Qudua has been a life-long dream, a chance to give back and add real value. The future and success of any nation is determined by its seeds. So its safe to say that our children's early development, how they learn and develop mentally, emotionally and socially is critical to any nation's success.

Foundation History

recent programs

Our literacy outreach program in Egypt recently got the attention of national media. Learn more about this page-turner.


We try to find people who want to make a difference, then channel this energy to actually making a difference in the lives of thousands.